A fragrance chat assistant hears customers in their own words, which makes it one of the richest sources of insight a brand can have. Looking at the kinds of questions customers typically bring to a fragrance concierge reveals what they really need.
The most common question types
- “Smells like” requests: finding an oil close to a famous perfume.
- Occasion requests: “something for my wedding”, “office-friendly”, “for prayer”.
- Budget questions: “under ₹5,000 per kg”.
- How to buy: MOQ, shipping time, GST invoice, samples.
- How to use: dilution ratios, candles, attars.
- Starting a brand: private label, bottles, minimum quantities.
What a good concierge does
- Answers instantly, then offers a next step: products, a sample kit or the trade desk.
- Never leaves the customer at a dead end: if it cannot find a match, it shows bestsellers and asks a better question.
- Hands over to a human smoothly on WhatsApp or phone for complex orders.
Turning questions into content
Recurring questions are a guide to what to publish next. Many of the articles in this Journal answer questions that customers commonly ask about fragrance oils, dosing and private label.
Try the gold Haveli AI button on any page, or ask the trade desk on WhatsApp.