Whether you ask a perfumer or an AI scent finder, the quality of the answer depends on the quality of the question. A clear brief saves weeks of samples.
What a good brief includes
- Purpose: fine fragrance, attar, candle, soap or room spray.
- Audience: who wears it, where and when. “Young professionals, office wear, Mumbai summer” says a lot.
- References: one to three perfumes you like, and what you like about each.
- Direction: the families and notes you want: fresh citrus opening, soft woody base.
- Exclusions: what you do not want: no leather, not too sweet.
- Budget and volume: price per kilo and expected quantities.
Words that help AI
AI models match on accords and descriptors, so concrete words work best: powdery, smoky, green, creamy, salty, resinous. Vague words like nice or premium carry little information. Naming a reference perfume is often the single most useful input.
An example
“Eau de parfum for men 25–35, evening wear. Like a famous blue aromatic fragrance but warmer and less metallic. Add amber and a touch of oud, no leather. Target under ₹5,000 per kg.”
A brief like this lets Haveli AI shortlist oils in seconds and gives our perfumers a clear target for adjustments.